Why do some products become part of everyday life while others disappear in a few months? This B2 lesson looks at the difference between trends and fads and why it matters to businesses.
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Level: B2 (upper intermediate) · Focus: Trends vs fads in business
What we covered
- Features of a fad vs a trend
- A video about how organisations should respond to each
- Listening for detail and key vocabulary
- Discussion: trends and fads in your own industry
How it went in class
We ended by sorting real examples from the group’s industries into “trend” or “fad”. Arguing about the borderline cases was the most useful speaking practice.
Where to find it
This lesson was created by ESL Brains, not by me, so I can’t share their worksheets here. If you teach, it’s worth a look: find “Trends and fads: they come and go” on ESL Brains. Their materials are available with a subscription.
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