fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.